Give Your Customers an Offer They Can’t Refuse
All of us have heard about the so called offer we can’t refuse, but what does this really mean for those of us who are operating a small business? how are we supposed to give our customers this type of offer when they may not even know who we are? The key here is using the creativity of the marketer to full advantage. if you want to really stack the value into your product then you are going to have to go the extra mile and really get some fantastic offers for the new customers. If you start with, say, impulse buyer lottery leads customers and then you move up to the point that you are giving them something that is really valuable then you will be able to get them converted over to what you have to offer them. However, you might not have the funding to give something away free of charge. In this case, you can find a company that is in a complimentary position to your own position in the market – not a competitor. These companies might make shoe polish and you make shoes. If you can get the company to offer a trial of their polish for every customer who buys a pair of your shoes then you have a very strong offer that would be silly to say no to.
Of course, you will have to apply it to your personal situation but this advice can be altered to suit the needs of you and your product. It gets immediate results, too.